Monday 16 April 2012

Olden Days Cinema

It's been a while since I went to the movies. Nowadays I usually go with Ah Chai every now and then when a great movie pops up.

Old days big cinema hall showing one movie at a time.

Cinema has gone through lots of changes over the years . It have been transformed from  seating a few hundred people at one time to a 100 people. Seat in those days were wooden but now seat is so comfortable that you can fall asleep.  Some may also have very comfortable reclining seats.

Those days,the cinema were always packed. Usually when a blockbuster movie comes along,for example Jackie Chan films -the movie tickets will be  sold out and usually some bad hats will be selling their tickets on the black market.

During the 80's the ticket price is around Rm0.80 for front row to Rm 2.50 upstairs first class.The ground floor , theater floor is horizontal compared to now tilting and we will suffer if the front seat person is tall or a couple cling to each other obstructing your view. Anyway we will buy a cheap front seat row ticket but once the show started we will go to look for dearer back seat.

We may bring our own food/ tidbits and drink into the cinema but nowadays cinema wants to monopoly the refreshment counter. No outside food allowed inside the theater. Cinema operators charge an exorbitant price for food and drink and there's no way Jose I'd want to pay them.

It's nice there is no more filthy habits of smoking in the movies, it is an offence to smoke on these premises . No more awful smell sticks to your clothes, hair, and makes your breath smell horrible.

One thing still cloud my mind is whether or not e-cigarettes should be allowed in public place with a lot of people? There are no current laws in effect prohibiting the use now.

The present and upcoming movies those days will be advertise by leaflet distribution or by a advertisement on a billboard of  a truck that will go around promoting the movie by making announcements through loudspeakers.

Movie flier on upcoming  movie is a thing of the past
 Loudspeakers fit in truck will go around the town to promote and announced the latest movies.  


These days you get to see the latest genres movies are coming soon to theaters with official movie trailers. What a big difference between the old marketing and new marketing ploy.

Even tricycle is hired to get into some of the rural areas.


With the invention of video cassette recorder, Video Compact Disc and and the introduction of satellite cable television has cause the attendance at movie theater drastic decline.

I remember sometimes the whole cinema occupancy viewer only less than 10 person watching. Many cinema goes out of business not long after that.

Times have change and the major cinema operator has to change marketing strategy. No longer having a big cinema hall showing one movie at a time. It has converted its stand-alone cinemas into multi-screens cineplex.

The trend have changed with the introduction of mega mall shopping centre ,cinema will be integrated into the architecture of the shopping mall.

To attract audience the current cinema cineplex has comfortable seats and good environment.No longer, you'll have to move your head around to see due to the block viewing.
The cineplex sound system is driven by a much more stunning, more realistic, and more enjoyable sound system!

The current trend for 3D movies ,viewers must wear 3D glasses to enjoy the movies, they however will give you a headache after the show.

Maybe in future there will be improvement from 3D - visual to 4D visual and interactive like a motion seat ride till the final 5D - where visual is so real like holographic and you can smell it.

It is plausible that one day we will no longer need to go to a movie where if you want to see the movie ,all you have to do is pay the movies agent and the show will be uploaded into your Internet TV.

Let's bring your thoughts back to the present. Just like any other shows ,when we select movies it will be based on information review from a friend or from the Internet critic review or TV advertisements.


Worth Watching!
People sometimes give unfair movie reviews as why critic downgrading the movie “Battleship".
I like this movie and I find it rather entertaining and enjoyable.
Maybe I am just a simple-minded man and I don't need to figure it all out logic behind every move.

What I find hard to understand is why some people has lack of civic minded when comes to watch a movie?

We paid a movie not see distraction like:

-People talking on the hand phone even though there has been enough reminder before show started.
-Babies crying at a movie theater. It is ridiculous to bring your baby along and you expect the baby to keep quiet throughout the show?
- Well it was new to me. A lady was playing with her tablet computer while show just started. For goodness sake, if you want to show you're computer savvy don't do it in the cinema during a movie. The bright illuminated screen can irritates my eyes when in the dark. A foolish woman stupid but just "act" smart.
- Talking and texting during the film will also ruining your movie experience.

Will I still continue going to the watch movies in the theater? I definitely will as my 50-inch plasma TV cannot battle the big wide screen CinemaScope and the special surround sound effects.

1 comment:

  1. Seeking to join more affiliate programs?
    Visit this affiliate directory to get the ultimate list of affiliate networks.

    ReplyDelete